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At Ceemi Agency in Philadelphia, PA, we offer direct mail service which is the single-highest performing marketing channel.
When we start working with a new client, we often find many of them skeptical of direct mail. However, stats from the 2017 DMA Response Rate Report indicate that direct mail is the single-highest performing marketing channel.
To put it simply, physical mail drives transactions much more than digital ads.
If you’re a small business owner in Philadelphia, PA looking to acquire new customers and increase your sales with quality consumers quickly, then you should consider a direct mailing campaign.
Direct mailers are incredibly affordable, providing business owners in Long Beach, with an incredible return on investment. Our team can help you draft a direct mailing strategy.
Direct Mail Features
Brand & Offer Recall
Studies show that customers remember a digital ad less than 50 percent of the time. However, consumers can recall a direct mail advertisement more than 75 percent of the time.
Humans "Wired" for Non-Digital Interactions
Digital ads can be difficult for consumers to comprehend. Studies show that it takes approximately 21 percent less cognitive effort to process a direct mailing ad than it does to embrace a digital ad.
Easier to Understand, More Persuasive
Because it’s easier to process and understand, it takes less time for a consumer to process a direct mailer than a digital advertisement visually. Direct mailers also prompt a motivation response rate that’s 20 percent higher.
More Likely to Drive Action
Our experts will take the time to explain the “motivation to cognitive load threshold” that is an integral part of our strategy. Direct mailers pass the critical threshold of “One.”
Motivation to Cognitive Load Ratio
A load-ratio of one is considered average. Direct mailers have a load-ratio average of 1.33. Digital media, on the other hand, has a load-ratio of .86. When working together, we’ll explain how critical this difference can be.
Direct Mail Response Rate Statistics
Still not sold on the power of direct mail marketing? Consider these statistics, provided courtesy of the Direct Marketing Association.
The response rate for direct mail, across all industries, is 3.7 percent. This is the case when businesses use a house list. The response rate is one percent when using a prospect list. This is noticeably different than the all-digital channels response rate, which is a mere .62 percent.
Envelopes, postcards, and other oversized mailers have a response rate of 4.25 percent.
Current Direct Mailers
Direct mailers can offer a return on investment ranging from 15 to 17 percent.
Direct Mail Investment
More than 80 percent of businesses indicate that they plan to incorporate direct mail into their marketing strategy in the coming year.
What Clients Are Saying About Ceemi Agency
“Michael and his team are the best! They work hard in managing our website and they make sure that potential clients know the type of services we provide. If any changes need to be made on our website, they are more than happy to do it.
They also advertise on our behalf. Since hiring Ceemi Agency, I have seen progress in the amount of potential clients that contact us. Just last month, we had twelve leads and all twelve hired us. These are the type of results that Ceemi Agency provides.
Hiring Ceemi Agency has been the best decision we’ve ever made.”
Andrea Alfaro | Paralegal, Advanced Paralegal Services
“When it comes to sales approach, negotiation skills, and overall ability to understand a business and what is needed to increase revenue— Michael knows his stuff. From a consulting point of view, his strong sense of business will help directly and indirectly impact the bottom line numbers.”
Eddie Sardinha | Owner, Lev Group