Google Pay-Per-Click Management
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Google Pay-Per-Click (PPC)
At Ceemi Agency in Philadelphia, PA we offer expert Google Pay-Per-click (PPC) services that drive traffic to your site and generates leads.
Many business owners in Philadelphia, PA are not sure about Google’s PPC’s efficacy due to bad experiences they may have had in the past or heard about from others. But it is important to understand that when you open a Google Ads account with Ceemi Agency, its a software with a blank slate.
Many owners believe that the program “knows” what to do on its own to get the customers. This is false. You need a reliable and experienced campaign manager, like Ceemi Agency, to get positive results from Google Pay-Per-Click Ads.
The PPC Numbers Don’t Lie
It has been proven that, if managed properly, Google Ads should yield at least $2 for every $1 spent.
It can take anywhere from 2-4 weeks to optimize your Google Ads campaigns to get the results you want, whether sales or leads.
Pay Per Click (PPC) provides faster results than organic SEO since it places you on the first page of Google immediately.
The national CTR for an average search ad is 1.91%. With 100,000 searches per month this means that about 1,910 people will click on your business’s ad.
Without regular monitoring and proper management, targeted keywords can cost up to 600% more per click than normal.
A 10% click-to-lead rate is considered very successful, and since your campaign will show to thousands of customers, that can mean hundreds of leads.
Breaking it Down
Let’s use the robot comic below to understand the process. In the first picture, you see a baby robot; this is the blank slate Google Ads Account. You are on the left asking the baby robot to find you some oranges, where oranges are sales. The baby robot has no idea what oranges are, so it brings you everything it can find. In the third picture, it brings an orange but also brings a car, a wrench, a pencil, and an apple. Each of these non-oranges are clicks that you had to pay for and were clients that were not searching for your product.
At first, you get upset and question what this baby robot is doing. If you take the time to educate the baby robot what an orange is based on what the baby robot brought, it will go into the world with this knowledge and find more suitable oranges. Over time as you continue to teach the robot what is and is not acceptable, it will eventually bring you the perfect client every time.
How do you teach this robot?
Within each account, we will go through each search term that produces a click. By telling the Google Ads algorithm which keywords are good and which ones are “negative,” we can choose the right search terms that will show your ad. As time goes on, the irrelevant search words will be removed from Google’s parameters, meaning that your ad will only show to the customers who are most likely to result in a sale after clicking your ad.
How much does it cost?
With a PPC campaign, you will pay for each click on your ad. Google will tell you how much you can expect to pay per keyword per click, and the range will depend on the industry and specificity of your keywords. Since it’s based on a bidding system, a higher bid means a better chance of your ad being chosen. However, a quality ad will be favored over a high bid, so by creating good ads, we can drive down the price of each click.
MOST agencies will charge $500.00 flat rate (or more) or a % of the spend, whichever is greater. Sometimes you’ll see companies charging as much as 30%. Most companies land in the 12%-20% range depending on the budget.
Spaces on 1st Page:
Typically, there are a total of 20 positions on each SERP (search engine results page), broken down into three sections:
- 7 positions are usually reserved for Google Ads – 3 at the top, 1 in the maps, and 3 at the bottom
- 3 spots for local results (shown with a map)
- 10 organic results, which are unpaid
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